What does it take to disrupt traditional ways of fighting poverty, delivering aid, and providing healthcare in Africa? Veteran digital health / healthtech entrepreneur Rowena Luk interviews social entrepreneurs, impact investors, and activists on how they went from an idea to demonstrating impact, raising funds, and creating sustainable social enterprises. For anyone looking for a better way to do good, explore the strategies and tools successful innovators are applying to make change that lasts. AidEvolved.com

From Serial Entrepreneur to Non-Profit Founder with Gustav Praekelt of Praekelt.org

June 15, 2021

Gustav Praekelt is founder, chairman, and CEO of the African-based Praekelt Group. Praekelt has directly delivered essential health information to 100 million people around the world. Praekelt runs both the South African national COVID-19 hotline as well as the World Health Organization COVID-19 hotline, making it the most popular WhatsApp service in the globe.


This is the story of the man behind the institution. We peel back the layers to uncover the tragedy which led this tech entrepreneur to dive into the aid sector. Intertwined through his story is the story of modern-day South Africa, from the HIV epidemic to Apartheid. But it's also a story of hope, of idealism, and of the endless work of making change that he continues to this day.


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